At 75 Bronte Street, Individuality Extends to the Closing Paragraph

A Bernal Heights custom residence offers natural light, flexible living and a final permitting process worthy of unhurried attention.

There are homes to be considered over coffee, and homes whose descriptions require the coffee to remain available. At 75 Bronte Street in San Francisco’s Bernal Heights neighborhood, the asking price as supplied is 1,295,000, the supplied square footage is 1878, and individuality arrives with the leisurely insistence of a Sunday supplement: “One-of-a-Kind Custom Home!” gives way to “truly unique,” then returns to “one-of-a-kind,” lest the reader briefly imagine a comparable property.

The listing describes distinctive architectural details, generous living spaces and a contemporary floor plan, with an emphasis on natural light, indoor-outdoor flow and flexible spaces. Here, the prose settles comfortably into its linen: everything is custom, exceptional or distinctive, and the home “stands apart from typical San Francisco homes.” Typical homes have not been invited to respond.

Then comes “Important Disclosure,” a heading with rather less interest in atmosphere. The listing states that certain building permits and/or final inspections remain open and must be completed and finalized with the appropriate City of San Francisco departments to obtain the final Certificate of Occupancy/Completion. Buyers are encouraged to investigate the requirements, process and costs. The closing invitation folds this into the opportunity to “make this exceptional property their own.” Individuality, it transpires, includes a request to read carefully.